Mission of the Women’s Council of REALTORS®
We are a network of successful REALTORS® empowering women to exercise their potential as entrepreneurs and industry leaders.
Our Vision
Through our influence as successful business professionals, women will effect positive change in the profession and in the broader community.
Our Long-Term Goals - To be the source of education and business tools focused on the needs of women REALTOR® entrepreneurs at all stages of development.
- To be a dynamic, accessible network, linking resources and member expertise to drive business success.
- To build, support and promote strong leaders for the industry and the broader community who are advocates for property rights and homeownership.
- To be the voice for the achievement and impact of women in real estate.
- To be sought after as a partner with other organizations to advance common objectives.
- To be a network of strong chapters that consistently deliver value and provide a collaborative, trusted, welcoming environment in which members can achieve their business goals.
- To be a magnet for career-focused REALTORS® with diverse backgrounds and a high level of professionalism.
- To be a strong organization with the resources and infrastructure necessary to fulfill our mission and realize our vision.
Women's Council of REALTORS® Values - The Power of Relationships—Success in business today is achieved through positive, productive relationships. The Women's Council of REALTORS® provides an environment of collaboration in which members can form, build and maximize relationships for business and personal success. When members share their time, talent and experience, the entire industry is advanced.
- Professional Credibility—Members of the Women's Council of REALTORS® are established career professionals. We operate based on a shared value system of integrity, respect, consistency and a commitment to excellence and continuous development.
- Diversity—The membership experience is enriched through the celebration of and active outreach to the full diversity of our industry. At the same time, the strength of the organization lies in what unites us all - our shared values.
- Participation—Active participation increases membership value. Participation in the Women's Council of REALTORS® is the opportunity to contribute to change, and to be changed, personally and professionally.
- Success—Success in business brings credibility, influence and greater opportunity. For women, especially, wealth creation through business success also leads to long-term financial security, greater independence, and more quality of life choices.
- Influence—Positive change will come from the greater inclusion of the women's perspective in positions of influence in the real estate industry and in the broader community.
Today Women's Council is a nationwide community of 19,000 real estate professionals who include many of the best and brightest in the business. The backbone of WCR is its network of more than 300 local and state chapters with volunteer managers trained to position their groups as a business resource in their REALTOR® communities. In 1998, WCR created an annual Leadership Academy for incoming local chapter presidents (adding state presidents-elect in 2006). With its in-depth chapter management training, the Academy was recognized with the prestigious Leadership Development Trophy in Chapter Relations from the American Society of Association Executives in its first year. With regular networking and educational programs delivered at the local chapter level, which are designed to keep members on top of an evolving market, it’s small wonder that WCR members collectively generate more than $100 million in commissions annually.
At WCR we are never standing still. That’s why in 2003 we launched an entirely new REALTOR® designation, the Performance Management Network. The first course in the new curriculum, Effective Negotiating for Real Estate Professionals, premiered with a record-breaking 330 students—the most highly attended initial offering of any WCR course to date.
The designation program combines WCR’s thriving referral network with new courses that address the hot topics that are shaping real estate, like effective negotiating, conflict and change management, networking to generate referrals and more. For more on the designation, please click here.
Today, WCR is the twelfth largest U.S. women's professional organization and has one of the most successful communication networks in the NAR family. Chapters include real estate professionals who support the objectives of WCR and are interested in serving the industry, the community and fellow REALTORS®
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